Section 131. Ownership of merchandise establishments and services to be publicly revealed and displayed

Every person, partnership, association
  or  corporation  owning  or  conducting  any  shop,   store   or   other
  establishment  or  service  wherein the sale of merchandise at retail or
  wholesale is carried on or transacted or a service  is  performed  as  a
  business  shall cause the true, full name, including the full first name
  or legally registered trade name or names of the proprietor or owner  or
  proprietors  or  owners  of  such  shop, store or other establishment or
  service to be publicly revealed and prominently and legibly displayed in
  the English language either upon a window of such shop, store  or  other
  establishment  or  place  where  a  service  is performed or upon a sign
  conspicuously placed upon the exterior of the  building  containing  the
  same. The foregoing provisions shall not apply to a person, partnership,
  association  or  corporation  operating under a lease, a department in a
  shop, store or other establishment or service  as  aforesaid  where  the
  lessor  of  such shop, store or other establishment or service is liable
  to customers for merchandise sold by and the operations of  such  leased
  department.  Failure to comply with the provisions of this section shall
  constitute a misdemeanor.