Section 672. Definitions

1.  The  term  "consumer"  means  any  renter,
  purchaser, or subscriber of goods or services from a video tape  service
  provider or video tape seller.
    2.  The  term "ordinary course of business" means only debt collection
  activities, order fulfillment, request processing, and the  transfer  of
  ownership.
    3.   The   term   "personally   identifiable  information"  means  any
  information which identifies a person as having  requested  or  obtained
  specific  video materials or services from a video tape service provider
  or video tape seller.
    4. The term "video tape service provider" means any person engaged  in
  the  business  of  rental of prerecorded video cassette tapes or similar
  audio visual materials,  or  any  person  or  other  entity  to  whom  a
  disclosure is made pursuant to section six hundred seventy-three of this
  article  but  only  with  respect  to  the  information contained in the
  disclosure.
    5. The term "video tape  seller"  means  any  person  engaged  in  the
  business  of  selling  prerecorded video cassette tapes or similar audio
  visual materials, or any person or other entity to whom a disclosure  is
  made  pursuant  to section six hundred seventy-four of this article, but
  only with respect to the information contained in the disclosure.
    6. The term "informed, written consent of the consumer" means that the
  video tape service provider prior to furnishing any video tape  services
  shall  offer  the  consumer  an  opportunity  conforming  to  the notice
  contained  herein  to  elect  not  to   have   personally   identifiable
  information  disclosed.  Such notice shall be in writing in at least ten
  point bold face type, affixed to any membership,  subscriber  or  rental
  agreement  between the consumer and the video tape service provider, and
  shall be posted on a sign in full and clear view of the consumer at  the
  point of rental transaction, and shall read as follows:  This video tape
  service  provider  from  time to time provides to marketers of goods and
  services, the names and addresses of  customers  and  a  description  or
  subject  matter  of  materials  rented  by video customers. You have the
  right to elect not to have your name,  address  or  the  description  or
  subject  matter  of  any  material  rented  included in such lists. This
  election may be changed by you, in writing, at any time.
    I do not object to the release of my name, address or the  description
  or subject matter of the material rented.
 
  ________________________________
  Signature
 
  I do object to the release of such information.
 
  ________________________________
  Signature