Section 69-VV. Civil penalties

Notwithstanding any inconsistent provision
  of law, with respect to violations  of  section  sixty-nine-ss  of  this
  article, the secretary of state is authorized, upon the complaint of any
  person  or  on  his  or her own initiative, to investigate and prosecute
  violations of the provisions of such section  by  persons  not  licensed
  pursuant  to  this  article  and may impose a fine of up to one thousand
  dollars for the first violation; two thousand dollars for a second  such
  violation; five thousand dollars for a third violation; and ten thousand
  dollars  for  a  fourth  violation  and  each  subsequent violation. The
  attorney general, acting on  behalf  of  the  secretary  of  state,  may
  commence an action or proceeding in a court of competent jurisdiction to
  obtain  a  judgment against such unlicensed person in an amount equal to
  that imposed as a fine.