Section 626. Deceptive acts prohibited  


Latest version.
  • It  is hereby declared to be an
      unfair and deceptive trade practice and unlawful for a seller to:
        1. Misrepresent directly or indirectly in its advertising, promotional
      materials, or in any manner the size, location, facilities or  equipment
      of  its  studio, or place of business or the number or qualifications of
      its personnel;
        2. Use or refer to fictional organization divisions or position titles
      or make any representation which has the tendency or capacity to mislead
      or deceive consumers as to the size or importance of the  business,  its
      divisions, or personnel, or in any other material respect;
        3. Misrepresent directly or indirectly the size, importance, location,
      facilities,  or  equipment  of  the business through use of photographs,
      illustrations, or any other depictions in catalogs,  advertisements,  or
      other promotional materials;
        4.  Misrepresent  the location or locations at which its services will
      be offered;
        5. Misrepresent the nature of its courses, training  devices,  methods
      or  equipment  or the number, qualifications, training, or experience of
      its personnel, whether by means of endorsements or otherwise;
        6. Misrepresent the  nature  and  extent  of  any  personal  services,
      guidance,  assistance,  or other attention the business will provide for
      consumers;
        7. Designate or refer to his sales  representation  using  terms  that
      misrepresent  in any other manner, the titles, qualifications, training,
      experience or status  of  his  salesmen,  agents,  employees,  or  other
      representatives; and
        8.  Misrepresent  in  any  manner  by  the  seller or his assignee the
      buyer's right to cancel under this article.