Section 584. Exceptions

The provisions of this article shall not apply to
  any  sale  advertised  as  an  "alteration  sale,"  "remodeling   sale,"
  "clearance sale," "surplus stock liquidation sale," "floor sample sale,"
  "inventory  reduction  sale,"  "special  purchase  sale,"  or  any other
  advertising or designation by any other expression  or  characterization
  similar  to  any  of  the foregoing giving notice to the public that the
  sale will not precede the abandonment of a business location, nor  shall
  this article apply to the following persons:
    (a)  Persons  acting  pursuant  to  an  order or process of a court of
  competent jurisdiction;
    (b) Persons who are required to file an accounting  with  a  court  of
  competent jurisdiction;
    (c)  Persons  acting  in  accordance  with  their powers and duties as
  public officers;
    (d) Any publisher  or  employee  of  a  newspaper,  magazine,  or  any
  operator  or employee of a radio or television broadcasting station, who
  publishes or broadcasts any such advertisement  in  good  faith  without
  knowledge  of  its false, deceptive and misleading character, or without
  knowledge that the provisions of this article  have  not  been  complied
  with;
    (e) Any duly licensed auctioneer, selling at auction;
    (f)   Any   insurance   corporation,   or  any  association,  firm  or
  corporation, the controlling interest in which is owned by any insurance
  corporation or corporations, which, pursuant to the terms of a policy or
  policies of insurance, acquires title in  or  to  any  goods,  wares  or
  merchandise  damaged  by  fire,  smoke,  water  or  otherwise, and which
  advertises and sells such goods, wares and merchandise as salvage.