Section 399-O. Selling prices and container deposits

Every person, firm,
  partnership, corporation or association which sells, offers for sale, or
  exposes for sale at retail an item for which the seller is  required  by
  state  or  local law, ordinance or rule, to collect from the purchaser a
  refundable deposit on beverage containers, shall not include the cost of
  the mandated deposit when displaying  the  selling  price  of  the  item
  through  item  pricing tags, point-of-sale signs, advertisements, or any
  other means by which consumers might be informed  of  the  cost  of  the
  item.  Nothing  in this section shall prevent the seller from separately
  indicating the amount of the deposit provided, however, that the deposit
  is excluded from the  indicated  total  cost  and  it  is  appropriately
  identified as a deposit.