Section 397-A. Distributing unsolicited advertising on private property prohibited; certain cities  


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  • 1. In any city  with  a  population  of  one
      million  or more, no person shall place, or cause or permit to be placed
      on  private  property  any  unsolicited   papers,   fliers,   pamphlets,
      handbills,  circulars,  or  other  materials  advertising  a business or
      soliciting business  where  the  owner  has  posted,  in  a  conspicuous
      location,  a  sign stating that the placement of such materials shall be
      prohibited. In a single family dwelling or a  multiple  family  dwelling
      that  is  owner-occupied and is designed for and occupied exclusively by
      no more than three families, any owner of such property shall  have  the
      authority  to  post  such  a  sign.  In  all other multiple dwellings as
      defined in section four of the multiple dwelling law, the property owner
      shall only post such a sign if the owner  or  lessee  of  each  separate
      dwelling unit within the building or on such property agrees to prohibit
      such  solicitations, and any sign posted without the consent of at least
      one unit owner or lessee of each such unit  shall  be  invalid.  In  the
      event that there are one or more units in which the unit owner or lessee
      consents  to  the  prohibition  of  such  unsolicited  advertising,  the
      property owner may instead post a sign designating a particular location
      or an appropriate receptacle  for  the  placement  of  such  unsolicited
      advertising,  and  limiting  the  number  of  such materials that may be
      delivered to the property to an amount equal to the number of  units  in
      which  a  unit owner or lessee has not consented to the prohibition. Any
      such delivery location or receptacle shall be reasonably  accessible  to
      such  unit owners or lessees and to the distributors of such unsolicited
      materials. When such a sign is posted, a person may only leave an amount
      of unsolicited advertising materials that is equal to the number of unit
      owners or lessees indicated on the sign, and  such  materials  shall  be
      left  in  the location designated on the sign. Nothing contained in this
      subdivision shall be  deemed  to  prohibit  or  otherwise  regulate  the
      delivery  of  any  such  matter  by the United States postal service, or
      prohibit the distribution of sample copies of newspapers regularly  sold
      by  the  copy or by annual subscription or sale or coupon newspapers and
      magazines containing more than a  deminimus  amount  of  news  that  are
      published at least weekly.
        2.  To  be valid and enforceable, any sign prohibiting the delivery of
      such unsolicited materials shall be at least five inches tall and  seven
      inches  wide  in  size  and shall state, in legible letters at least one
      inch  in  size,  as  follows:  "Do  Not  Place  Unsolicited  Advertising
      Materials  On  This Property." In a multiple dwelling in which some unit
      owners or lessees have consented to the prohibition of such  unsolicited
      materials,  the  property  owner  may post, in a conspicuous location, a
      sign that is at least five inches tall and seven inches wide in size and
      written in legible letters at least one inch in  size,  identifying  the
      number  of  unit  owners  or  lessees  who  wish  to receive unsolicited
      materials and the location where such materials shall be placed.
        3. There shall be a rebuttable presumption that the person whose name,
      telephone number,  or  other  identifying  information  appears  on  any
      unsolicited  advertising  materials described in subdivision one of this
      section and placed at two or more  premises  shall  be  liable  for  any
      violations of this section.
        4.  The  provisions  of  this  section may be enforced by an agency or
      agencies, as designated by the mayor of such city. A  civil  penalty  of
      not  less  than  two  hundred  fifty  dollars nor more than one thousand
      dollars shall be imposed for each violation of this section, but  in  no
      event  shall  the  total  amount  of such penalty exceed the sum of five
      thousand dollars for the placement of materials on a  single  day.  Each
      unauthorized placement of materials at a single location where a sign is
    
      posted  as  described  in  subdivision  one  of  this  section  shall be
      considered a separate violation of  this  section.  Notwithstanding  any
      other  provision  of law, any notice of violation issued by an agency or
      agencies,  as designated by the mayor of such city, charging a violation
      of this section shall be returnable to the environmental  control  board
      of  such  city, which shall have the power to impose the civil penalties
      herein  provided;  provided,  however,  that  service  of  a  notice  of
      violation  charging  a  violation  of  this section may be made by (a) a
      means prescribed for service of process by article three  of  the  civil
      practice law and rules or article three of the business corporation law,
      or  (b) by certified mail, return receipt requested, to the respondent's
      last known residence or business address, provided that delivery of such
      notice shall be restricted to the respondent. Service by certified  mail
      shall  be deemed complete upon mailing of the notice of violation unless
      the notice of violation is returned to the sender by the  United  States
      postal service for any reasons other than refusal of delivery. All civil
      penalties  collected  for  any  violations  of  subdivision  one of this
      section that have been imposed by the  environmental  control  board  of
      such city shall be paid into the general fund of such city.
        5.  The  agency  or agencies of such city as designated by subdivision
      four  of  this  section  shall  be  authorized   to   promulgate   rules
      implementing the provisions of this section.