Section 396-C. Advertisements by persons engaged in dental business relating to dentures and bridges

Any  person  engaged  in  the  business  of
  supplying, constructing, reproducing,  relining,  repairing,  adding  or
  directing  the  application  of  any  substance of a permanent nature to
  dentures,  bridges,  appliances  or  other  structures  to  be  worn  as
  substitutes for natural teeth:
    (a)  who  shall  advertise his services, technique or materials to the
  general  public  by  means  of  advertisements  in  public   newspapers,
  magazines  or  by  radio or television display advertisements, excepting
  advertisements in professional or trade papers,  trade  journals,  trade
  directories,  trade  periodicals,  trade  magazines,  and  in the public
  telephone directories other than displaying advertising in  the  latter,
  or
    (b) who shall in any way directly solicit the patronage of the general
  public  for  any dental services, dental materials or dental appliances;
  shall be guilty of a misdemeanor.