Section 360-L. Injury to business reputation; dilution

Likelihood of injury
  to  business  reputation  or of dilution of the distinctive quality of a
  mark or trade name shall be a ground for injunctive relief in  cases  of
  infringement  of  a  mark  registered  or  not registered or in cases of
  unfair competition, notwithstanding the absence of  competition  between
  the  parties  or  the  absence of confusion as to the source of goods or
  services.