Section 360-A. Registrability

A mark by which the goods or services of any
  applicant for registration  may  be  distinguished  from  the  goods  or
  services of others shall not be registered if it:
    (a)  consists of or comprises immoral, deceptive or scandalous matter;
  or
    (b) consists of or comprises matter which  may  disparage  or  falsely
  suggest  a  connection  with  persons,  living  or  dead,  institutions,
  beliefs, or national symbols, or bring them into contempt, or disrepute;
  or
    (c) consists of or comprises  the  flag  or  coat  of  arms  or  other
  insignia  of  the  United States, or of any state or municipality, or of
  any foreign nation, or any simulation thereof; or
    (d)  consists  of  or  comprises  the  name,  signature  or   portrait
  identifying  a  particular living individual, except by the individual's
  written consent; or
    (e) consists of a mark which, (1) when used on or in  connection  with
  the  goods  or  services  of  the  applicant,  is  merely descriptive or
  deceptively misdescriptive of them, or (2) when used on or in connection
  with the goods or services of the applicant is primarily  geographically
  descriptive  or  deceptively misdescriptive of them, or (3) is primarily
  merely a surname, provided, however, that nothing  in  this  subdivision
  shall prevent the registration of a mark used by the applicant which has
  become  distinctive  of the applicant's goods or services. The secretary
  may accept as evidence that the mark has become distinctive, as used  on
  or  in  connection  with  the  applicant's  goods  or services, proof of
  continuous use thereof as a mark by, the applicant in this state for the
  five years before the date on which  the  claim  of  distinctiveness  is
  made; or
    (f)  consists  of  or  comprises  a  mark  which  so  resembles a mark
  registered in this state or a mark or  trade  name  previously  used  by
  another  and  not  abandoned,  as  to  be  likely,  when  used  on or in
  connection with the  goods  or  services  of  the  applicant,  to  cause
  confusion or mistake or to deceive.