Section 350-H. Water treatment units

1. No person shall sell, offer for
  sale, rent, lease or possess for the purpose of resale  or  distribution
  any  water  treatment  unit  for  use  in  this  state unless each water
  treatment unit has a conspicuous and legible label  stating,  "IMPORTANT
  NOTICE,  Read  the  Performance  Data  Sheet."  and  is accompanied by a
  performance data sheet placed on, in, or otherwise made a  part  of  the
  containers or wrappers of such units.
    2.  No  person,  firm  or  corporation  shall  engage in the following
  practices  in  the  sale,  offer  for  sale,  rental,  lease  or   other
  distribution  of  water  treatment  units,  as  defined in section three
  hundred fifty-g of this article:
    a. Make materially false or misleading claims concerning  the  quality
  of a prospective purchaser's public water supply or private well water;
    b. Make materially false or misleading claims which state the kind and
  degree of problems caused by water from a public water supply;
    c.  Make  materially  false or misleading claims that state or clearly
  imply scientific certainty regarding the relationship between  acute  or
  chronic  illnesses  and  water quality, unless based on valid scientific
  studies;
    d. Make product performance claims and product benefit  claims  unless
  such claims are based on factual data obtained from tests conducted by a
  qualified laboratory following scientifically valid test procedures, and
  for which data is in existence at the time such claims are made;
    e.  Make  uses  of pictures, exhibits, graphs, charts or other graphic
  portrayals in advertisements in a materially false or misleading manner;
    f. Make materially false or misleading claims that  state  or  clearly
  imply that serious harm may or will occur or be prevented if the product
  is  not  purchased,  or  may  or  will  be  prevented  if the product is
  purchased;
    g. State or  clearly  imply  that  the  water  flowing  from  a  water
  treatment unit is pure unless such water meets or exceeds all federal or
  state drinking water guidelines and maximum contaminant levels;
    h. Make claims that state or clearly imply that a water treatment unit
  would  provide  a  health  benefit  or  diminish  a  health  risk unless
  reasonably defined;
    i.  Make  materially  false  or   misleading   statements   that   the
  contaminants  reduced by a water treatment unit are present in excess of
  permitted levels in the  drinking  water  of  the  person  to  whom  the
  statement is made;
    j.  Make  use  of  endorsements or testimonials which do not state the
  qualifications of the  person  giving  them;  are  materially  false  or
  misleading; or which do not accurately reflect the context in which they
  were made or given;
    k.   Knowingly  omit  facts  from  advertisements  to  mislead  or  to
  misrepresent;
    l. Make use of tests or test results of a consumer's drinking water in
  a materially false or misleading manner in order to induce a  person  to
  purchase a water treatment unit; or
    m.  Make  materially  false  or  misleading  claims that the following
  characteristics are in and of themselves health-threatening contaminants
  or contaminations: color, odor, taste, corrosivity, pH, total  dissolved
  solids, turbidity, hardness, iron, manganese, sodium, chlorine, sulfate,
  zinc,  copper,  foaming  agents,  or chloride, unless designated to be a
  primary  contaminant  by  the  United  States  Environmental  Protection
  Agency,  or  if  existing  characteristics  exceed  any federal or state
  drinking water guidelines or maximum contaminant levels.