Section 350-E. Construction

1. This article neither enlarges nor diminishes
  the  rights  of parties in private litigation except as provided in this
  section.
    2. This article does not repeal the provisions of  subdivision  twelve
  of section sixty-three of the executive law.
    3.  Any  person  who  has  been  injured by reason of any violation of
  section three hundred fifty or three hundred fifty-a of this article may
  bring an action in his or her own name to enjoin such  unlawful  act  or
  practice, an action to recover his or her actual damages or five hundred
  dollars,  whichever  is greater, or both such actions. The court may, in
  its discretion, increase the award of damages to an amount not to exceed
  three times the actual damages, up to ten thousand dollars, if the court
  finds that the defendant willfully or knowingly violated  this  section.
  The   court  may  award  reasonable  attorney's  fees  to  a  prevailing
  plaintiff.