Section 209-A. Registration of hotel and motel names

Any  person or
  corporation now owning or now engaged in and conducting the business  of
  an  hotel  or  motel  in  the state of New York may register the name by
  which said hotel or motel is known  and  designated  by  filing  in  the
  office of the secretary of state a petition subscribed by the petitioner
  and  affirmed  by him as true under the penalties of perjury, containing
  the facsimile of such name or designation  and  specifically  describing
  the  location  of  the  hotel  or  motel  to  be  known  by such name or
  designation, together with  the  name  and  address  of  the  person  or
  corporation  owning  or operating the hotel or motel in addition to such
  other recitals as the  secretary  of  state  may  require.  A  duplicate
  original or a certified copy of such petition shall also be filed in the
  office  of  the  clerk  of  the  county  in which said hotel or motel is
  situated and a copy of said petition shall be printed once each week for
  three consecutive weeks in a newspaper published in the county in  which
  said  hotel  or  motel  is located, and such person or corporation shall
  thereupon  have  the  right  to  the  exclusive  use  of  such  name  or
  designation  for  an  hotel  or motel in the state of New York. Where it
  appears that the required publication has been made and this article has
  been in all other respects complied with the secretary  of  state  shall
  deliver  to  such  person  or  corporation  so  filing  such  petition a
  certificate under his seal  of  the  record  of  such  filing  and  such
  certificate  shall be prima facie evidence of the right to the exclusive
  use in the state of New York of such name or designation by  the  person
  or  corporation therein named. Any person or corporation may so register
  the name of an hotel or motel about to be  erected,  provided,  however,
  that  in  the  event that such person or corporation shall not begin the
  construction of said hotel or  motel  within  one  year  thereafter  and
  prosecute the construction thereof with reasonable dispatch, said person
  or  corporation  shall be deemed to have abandoned the right to use such
  name or designation.