Section 174-C. Sales advertised to benefit a charitable organization

All
  advertising, of every kind and nature, that a sale of  goods,  services,
  entertainment  or  any  other  thing  of value will benefit a charitable
  organization shall set forth the anticipated portion of the sales price,
  anticipated percentage of the gross proceeds, anticipated dollar  amount
  per   purchase,   or  other  consideration  or  benefit  the  charitable
  organization is to receive.  Provided,  however,  that  advertising  for
  sales  by  a charitable organization that has not used the services of a
  professional fund raiser or commercial co-venturer in any  way  for  the
  sale shall not be subject to the requirement of this section.