Section 10-107. Violation; penalties

1.  Any  person who violates any
  provision of this article  or  any  rule,  regulation  or  order  issued
  pursuant  thereto shall be liable to the people of the state for a civil
  penalty in an amount of not less than two thousand five hundred  dollars
  nor more than ten thousand dollars for every such violation.
    2.  The  penalty provided for in subdivision one of this section shall
  be recovered in an action or special proceeding brought by the  attorney
  general  at the request and in the name of the commissioner in any court
  of competent jurisdiction.
    3. Alternatively, or in  addition  to  the  action  or  proceeding  to
  recover  the  civil penalty provided by subdivision one of this section,
  the  attorney  general,  upon  the  request  of  the  commissioner,  may
  institute  an  action  or  proceeding  to  enjoin any violation of or to
  enforce any provision of this article or any rule, regulation  or  order
  issued pursuant thereto.
    4.  Any  action  or  proceeding  commenced to recover a penalty may be
  settled or discontinued by the attorney general with the consent of  the
  commissioner.