Section 151. Statewide master plan for marketing

1. The department shall
  formulate and annually re-evaluate a comprehensive five-year master plan
  for the balanced development  and  coordination  of  adequate  marketing
  programs  and  facilities  necessary  to meet the promotional objectives
  enumerated in section one hundred of this chapter.  The  plan  shall  be
  based  upon  elements  including, but not limited to: the identification
  and evaluation of the tourism needs for each region of the state and the
  relation of these findings to the state as a whole;  the  identification
  and  evaluation  of  the  existing  tourism  infrastructure of the state
  including  projection  of  future  needs  related   thereto;   and   the
  identification  and  evaluation of existing tourism promotion activities
  including projection of future needs relating thereto. The plan shall be
  developed in consultation with the  tourism  advisory  council  and  the
  inter-agency tourism task force.
    2.  Following  the  initial  enactment of this article, the plan shall
  include a survey and analysis of all marketing efforts, consistent  with
  the  promotional  objectives  enumerated  in section one hundred of this
  chapter, conducted by any agency, subsidiary or department of the state.
  The initial five-year plan must include procedures  to  consolidate  all
  such  marketing  efforts  into  the  marketing  program  operated by the
  department and to expand and apply the "I Love NY" brand  in  accordance
  with this article.
    3.  The  department  shall submit such plan to the governor, temporary
  president of  the  senate,  speaker  of  the  assembly  and  appropriate
  committees   in  the  legislature.  Each  such  entity  shall  have  the
  opportunity to review the plan and subsequent re-evaluations in a timely
  manner  as  prescribed  by  the  department  and   send   reports   with
  recommendations   back  to  the  department  for  final  revisions.  The
  department shall consider such recommendations and integrate  them  into
  the final plan and subsequent re-evaluations wherever feasible.
    4.  The  department  shall,  on  January  first  next  succeeding  the
  effective  date  of  this  article,  submit  a  new  five-year  plan  in
  accordance with subdivision three of this section.