Section 162. Definitions

As used in this act, unless the context requires
  otherwise:
    (a) "tourist promotion agency" means any  not-for-profit  corporation,
  or  other  nonprofit  organization, association or agency which shall be
  designated by resolution of the county legislature  or  other  governing
  body  of any county, or upon designation of the mayor of the city of New
  York, as the agency authorized  to  make  application  for  and  receive
  grants for the purposes specified in this act; and
    (b) "recognized  advertising"  means media advertising and promotional
  materials to be distributed in accordance with a plan  approved  by  the
  commissioner.
    (c) "Regional  advertising program" means the use of media advertising
  and  promotion  materials  for  purposes  of  promoting  tourism  to  be
  distributed  in  accordance with a plan approved by the commissioner and
  developed by either:
    (1) more than one county within a single department tourism region; or
    (2) one or more counties and their contiguous states  and/or  Canadian
  provinces,  provided that such county or counties must also participate,
  to the extent required by guidelines established pursuant to subdivision
  (e) of section one hundred sixty-four of this article,  in  an  approved
  program under paragraph one or three of this subdivision; or
    (3)  one  or  more counties in each of at least two department tourism
  regions for the purposes of  promoting  interregional  tourism  stemming
  from specific themes or characteristics shared by the department tourism
  regions.