Section 236. Application

1. The commissioner shall, within three months of
  the effective date of this article, issue a request  for  proposals  for
  the  business  marketing  program that shall include, but not be limited
  to: the objectives of the program; the scoring that shall be applied for
  selection; and the proportion or total  amount  of  funds  that  may  be
  dedicated to certain expenditures such as media buys.
    2. (a) Applications shall include the schedule, budget, scope, uses of
  funds  and  theme  of  the  proposed  marketing  program and contractual
  service  providers.  Examples  of  proposed   marketing   and   thematic
  materials,  written,  print,  video  or  radio, should be provided where
  practical.
    (b) Marketing plans shall utilize the state's  "New  York  Loves  Biz"
  logotypes.  Licensing  of  this  logotype according to the accepted plan
  shall be available to the selected applicants free  of  charge  for  the
  duration  of  the  marketing  program. No advertising or marketing shall
  contain references to or the name of any public official of the state of
  New York or its political subdivisions.
    (c) Applications shall identify the specific targets and audiences for
  the marketing programs geographic reach of program  and  shall  identify
  appropriate  and  practical ways to measure the impact of the program on
  the targeted audience.
    (d) Applicants shall provide evidence that they have secured  or  have
  available  matching  funds  in  equal amount to funds requested from the
  program.