Section 350. Restrictions concerning advertising, liens on real estate, and places where loans made

1.  (a)  No  licensee  or  other  entity  shall  advertise, print, display, publish, distribute, or broadcast or cause or
  permit  to be advertised, printed, displayed, published, distributed, or
  broadcasted, in any manner whatsoever any  statement  or  representation
  with regard to the rates, terms, or conditions for the loaning of money,
  credit,  goods,  or  things  in  action  which  is  false, misleading or
  deceptive, or in violation of chapter  three  of  the  act  of  congress
  entitled  "Truth in Lending Act" and the regulations thereunder, as such
  act and regulations may from time to time be amended.
    (b) No licensee shall make,  directly  or  indirectly,  orally  or  in
  writing,  by  any method, practice or device, any representation that it
  is licensed under  this  chapter,  except  a  representation  that  such
  licensee  is licensed as a licensed lender by the New York state banking
  department.
    2. No licensee shall take a lien upon real estate as security for  any
  loan  under  the  provisions  of  this  article,  except such lien as is
  created by law upon the recording of a judgment.
    3. No licensee shall conduct the business of making  loans  under  the
  provisions of this article within any office, room, or place of business
  in  which  any  other  business  is  solicited  or  engaged  in,  or  in
  association or conjunction therewith, except (a) a licensee  may,  after
  obtaining  any  required  license,  conduct  on  its premises businesses
  authorized under articles eleven-B, twelve-B, twelve-D and thirteen-B of
  this  chapter,  or  (b)  as  may  be  authorized  in  writing   by   the
  superintendent  upon a finding that such other business would not result
  in evasions of this article or of the  rules  and  regulations  lawfully
  made hereunder.
    4.  No licensee shall transact such business or make any loan provided
  for by this article under any other  name  or  at  any  other  place  of
  business  than that named in the license, except as may be authorized by
  the superintendent.