Section 40. Penalty for violation of rule or order

Every person, association
  or corporation and all agents, officers  and  employees  thereof,  shall
  obey every order made as provided in this chapter, so long as such order
  shall  be  in force. A person, association or corporation who shall fail
  by himself, itself or through his or its agents, officers and employees,
  to obey any order of the commissioner, or who shall violate any rule  of
  the  department  shall  be subject to a penalty not exceeding the sum of
  four hundred dollars for each and every first offense, and a penalty not
  exceeding the sum of  eight  hundred  dollars  for  a  second  and  each
  subsequent  offense.  Every  violation of such order, or of the rules of
  the department, shall be a separate and distinct offense, and in case of
  a continuing violation, every  day's  continuance  thereof  shall  be  a
  separate and distinct offense.