Laws of New York (Last Updated: November 21, 2014) |
ADC New York City Administrative Code(NEW) |
Title 20. CONSUMER AFFAIRS |
Chapter 2. LICENSES |
Subchapter 16. SALES |
Section 20-317. Advertising
Latest version.
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a. All advertising shall be descriptive of the nature of such sale as stated in the application therefor. The language in such advertising shall be identical with the advertising matter set forth in the original or renewal application. b. It shall be unlawful to indicate in such advertising, either directly or indirectly, that such sale is held with the approval of the commissioner and no reference shall be made to such license in any form of advertising, promotion or display. c. Misrepresentations prohibited. No licensee shall make or cause to be made any assertion, representation or statement of fact in such advertising which is untrue, deceptive, or misleading. No licensee, in an effort to sell merchandise, shall make or cause to be made any oral assertion, representation, or statement of fact which is untrue, deceptive or misleading.