Section 60.04. Disclosure required

1.  No  dealer shall sell or offer for
  sale in or from this state an  autographed  sports  collectible  to  any
  consumer  unless,  at  the  location  where  the  sale  occurs, in close
  proximity to the merchandise, he places a conspicuous sign that reads:
 
                   SALE OF AUTOGRAPHED SPORTS MEMORABILIA
 
           AS REQUIRED BY LAW A DEALER WHO SELLS  TO  A  CONSUMER
           ANY  SPORTS  MEMORABILIA DESCRIBED AS BEING PERSONALLY
           AUTOGRAPHED  FOR  TWENTY-FIVE  DOLLARS  OR  MORE  MUST
           PROVIDE  A  WRITTEN CERTIFICATE OF AUTHENTICITY AT THE
           TIME OF SALE.
 
    2. (a) Any dealer engaged in a mail-order or telephone order  business
  who sells or offers for sale in or from this state an autographed sports
  collectible  to  any consumer shall include in any written advertisement
  relating to any such item, in type of conspicuous size,  the  disclosure
  required  by  subdivision  one of this section or language substantially
  equivalent to  the  disclosure  required  by  subdivision  one  of  this
  section.
    (b)  When an offer for sale of an autographed sports collectible takes
  the form of a televised broadcast, such offer shall  include  a  written
  on-screen  message  that  shall  be  prominently  displayed  and clearly
  visible for no less than five seconds at the beginning of  each  segment
  of broadcast for each item offered for sale and displayed thereafter for
  no  less  than five seconds at ten minute intervals during said segment,
  that reads:
 
                    A WRITTEN CERTIFICATE OF AUTHENTICITY
                      IS PROVIDED WITH EACH AUTOGRAPHED
                      COLLECTIBLE, AS REQUIRED BY LAW.
 
    (c) When such offer for sale takes the form of a radio  advertisement,
  such  advertisement  shall  include  as  part  of  the  oral message the
  disclosure required by paragraph (b) of this subdivision.