Section 25.07. Ticket prices

1.   Every   operator   of  a  place  of
  entertainment shall, if a price be charged for admission thereto,  print
  or endorse on the face of each such ticket the established price, or the
  final auction price if such ticket was sold or resold by auction through
  the operator or its agent.
    2.  Notwithstanding  any  other  provision of law, any person, firm or
  corporation, regardless of whether or not licensed under  this  article,
  that  resells  tickets  or  facilitates  the resale or resale auction of
  tickets between independent parties by any means, must guarantee to each
  purchaser of such resold tickets that the person,  firm  or  corporation
  will  provide  a  full  refund  of  the  amount  paid  by  the purchaser
  (including,  but  not  limited  to,  all   fees,   regardless   of   how
  characterized)  if  any of the following occurs: (a) the event for which
  such ticket has been resold is cancelled, provided that if the event  is
  cancelled then actual handling and delivery fees need not be refunded as
  long  as  such  previously  disclosed guarantee specifies that such fees
  will not be refunded; (b) the ticket received by the purchaser does  not
  grant  the purchaser admission to the event described on the ticket, for
  reasons that  may  include,  without  limitation,  that  the  ticket  is
  counterfeit  or  that the ticket has been cancelled by the issuer due to
  non-payment, or that the event described on the ticket was cancelled for
  any reason prior to purchase of the resold ticket, unless the ticket  is
  cancelled due to an act or omission by such purchaser; or (c) the ticket
  fails  to  conform to its description as advertised unless the buyer has
  pre-approved a substitution of tickets.
    3. Prior to the payment of a refund it shall be the obligation of  the
  seller  and  purchaser  to  first make a good faith effort to remedy any
  disputes where the seller and purchaser have agreed to terms established
  by the licensee or website manager for the disposition of disputes as  a
  condition to facilitate the transaction.
    * NB Effective until May 16, 2010